On The Cutting Edge
“On The Cutting Edge” was inspired by “brinksmanship” the competitive practice of risk taking and pushing dangerous situations to their extremes. The range reflects a delicate balance of danger and luxury. Edgy and elegant, it expresses how sustainability can inspire new aesthetics in fashion. This Zero-Waste fashion collection tested the commercial viability of a purely Zero-Waste Fashion label.
It debuted in Estethica at London Fashion Week February 2008.